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Marketing leadership today requires more than campaigns: it requires coherent brand systems, experimental growth engines and analytical clarity. This MSc develops end-to-end marketing capability — from consumer insight and brand architecture to digital channels, pricing, attribution and reputation stewardship. Teaching methods blend classic brand strategy schools with contemporary platform growth practices. Capstones produce a brand strategy and go-to-market plan assessed by faculty and industry practitioners.
Distinct from the shorter Graduate Certificate in Digital Marketing, this degree delivers full postgraduate market depth suitable for brand lead, growth lead and CMO-track careers. Credits and methods align with professional expectations in agency and in-house environments.
Faculty spotlight
Professor Emma Laurent leads brand architecture studios; industry fellows from agency networks run live campaign critiques.
Study online
Tuition is free. Examinations are free. There is no exam fee. Study from anywhere in the world.
| Code | Course | Credits · hours |
|---|---|---|
| MKT501 | Marketing Strategy & Value Creation Market orientation, competitive strategy and marketing planning systems.
| 3 |
| MKT502 | Consumer Behaviour & Decision Psychology Psychological and social drivers of buyer behaviour.
| 3 |
| MKT503 | Brand Equity, Architecture & Positioning Building and managing brand systems and portfolios.
| 3 |
| MKT504 | Marketing Research & Insights Methods Qualitative and quantitative research design for decisions.
| 3 |
| Code | Course | Credits · hours |
|---|---|---|
| MKT505 | Digital Marketing, Content & Platform Growth Owned, earned and paid digital growth systems.
| 3 |
| MKT506 | Integrated Marketing Communications & Media Campaign architecture across media channels.
| 3 |
| Code | Course | Credits · hours |
|---|---|---|
| MKT601 | Brand Leadership, Reputation & Crisis Stakeholder reputation, issues management and brand recovery.
| 3 |
| MKT602 | Sustainable Marketing & Inclusive Branding Marketing under climate, equity and authenticity expectations.
|
Modules are assessed through a published mix of coursework, applied projects, and examinations. Exam windows are announced in advance so students in other time zones are not forced into overnight sittings. Alternative arrangements are available where documented.
The published duration is 18 months. Teaching language: English. Actual time-to-complete depends on mode and any recognised prior learning.
This is a fully online award. You study from your country. No student visa and no campus relocation are required.
Degree tuition for this award is published as £0 / tuition-free on the online pathway. Examination or administrative fees may apply at checkout — never an annual tuition invoice. Check the Fees page for any extras.
Requirements are grouped on this page (academic, English, documents). Equivalent qualifications are considered. English may be waived after prior English-medium study.
Assessment is typically a mix of coursework, projects, and examinations. Doctoral awards include a thesis or dissertation and an oral examination. Details sit in the programme specification and module outlines.
Recognition of the award for local employment, professional licence, or ministry attestation is decided by your employer or regulator. Arab Leadership University publishes verification pages for certificates. We do not claim automatic equivalence in every country.
Start an application on this website. Progress is saved from the first step. Admissions: admissions@aleaderuni.com.
Recognised & Accredited
| MKT507 | Pricing, Revenue Management & Product Strategy Pricing power, packaging and product marketing interfaces.
| 3 |
| MKT508 | Marketing Analytics, Attribution & Experimentation Measurement systems for modern marketers.
| 3 |
| 3 |
| MKT603 | MSc Marketing Capstone Brand Project Full brand and GTM plan with research base and measurement plan.
| 6 |