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The MSc Business Analytics at ALU is designed for ambitious analysts, product leaders, and consultants who need more than dashboards — you must frame decisions, build reproducible pipelines, deploy models responsibly, and communicate findings to executives under uncertainty. Unlike a pure data science degree, this programme emphasises **business impact**: marketing analytics, financial forecasting, prescriptive optimisation, and analytics governance aligned with UK GDPR and EU AI Act literacy. Each module combines faculty-led video sessions, case-based assignments, and tools used in enterprise analytics teams (SQL, Python, Power BI/Tableau, cloud warehouses). The capstone is a sponsored consulting engagement with a live brief, faculty mentorship, and industry panel review.
Every module is built for professionals who must influence decisions — not only build models. You will maintain a portfolio repository (SQL, notebooks, dashboards, governance artefacts) reviewed by faculty and presented to an industry panel in the capstone. ALU partners with retail and fintech sponsors for anonymised capstone datasets.
Faculty spotlight
Dr. Raj Patel leads cloud analytics architecture; Professor Margaret Ashford supervises capstone engagements with emphasis on executive communication and governance.
Study online
Tuition is free. Examinations are free. There is no exam fee. Study from anywhere in the world.
| Code | Course | Credits · hours |
|---|---|---|
| MSBA501 | Business Analytics Foundations & Decision Science Analytics maturity, decision quality, problem framing, and responsible analytics for executives.
| 3 · 30 h |
| MSBA502 | Statistical Methods for Business Analytics Inference, regression, diagnostics, and A/B testing for commercial analysts.
| 3 · 30 h |
| MSBA503 | Data Management, SQL & Analytics Engineering Dimensional modelling, SQL analytics, data quality, and modern transformation workflows.
| 3 · 30 h |
| MSBA504 | Data Visualization & Executive Storytelling Dashboard design, visual perception, accessibility, and pyramid-principle narratives.
| 3 · 30 h |
| Code | Course | Credits · hours |
|---|---|---|
| MSBA505 | Predictive Analytics & Machine Learning for Business Supervised learning lifecycle, validation, feature engineering, and ML operations.
| 3 · 30 h |
| MSBA506 | Optimization & Prescriptive Analytics Linear programming, simulation, pricing, and capacity planning under constraints.
|
| Code | Course | Credits · hours |
|---|---|---|
| MSBA601 | Analytics Strategy, Ethics, Governance & AI Policy Analytics CoE design, maturity roadmaps, GDPR/AI Act literacy, and fairness testing.
| 3 · 30 h |
| MSBA602 | MSc Business Analytics Capstone Project Sponsored consulting engagement: data pipeline, modelling, recommendations, and executive defence.
|
Modules are assessed through a published mix of coursework, applied projects, and examinations. Exam windows are announced in advance so students in other time zones are not forced into overnight sittings. Alternative arrangements are available where documented.
The published duration is 24 months. Teaching language: English. Actual time-to-complete depends on mode and any recognised prior learning.
This is a fully online award. You study from your country. No student visa and no campus relocation are required.
Degree tuition for this award is published as £0 / tuition-free on the online pathway. Examination or administrative fees may apply at checkout — never an annual tuition invoice. Check the Fees page for any extras.
Requirements are grouped on this page (academic, English, documents). Equivalent qualifications are considered. English may be waived after prior English-medium study.
Assessment is typically a mix of coursework, projects, and examinations. Doctoral awards include a thesis or dissertation and an oral examination. Details sit in the programme specification and module outlines.
Recognition of the award for local employment, professional licence, or ministry attestation is decided by your employer or regulator. Arab Leadership University publishes verification pages for certificates. We do not claim automatic equivalence in every country.
Start an application on this website. Progress is saved from the first step. Admissions: admissions@aleaderuni.com.
Recognised & Accredited
| 3 · 30 h |
| MSBA507 | Big Data, Cloud Analytics & Modern Data Platforms Lakehouse architecture, distributed processing, streaming, FinOps, and platform security.
| 3 · 30 h |
| MSBA508 | Marketing, Customer & Digital Analytics Funnels, cohorts, CLV, attribution literacy, and privacy-first digital measurement.
| 3 · 30 h |
| MSBA509 | Financial Analytics, Forecasting & Risk Modeling Driver-based planning, time series forecasting, and model risk management.
| 3 · 30 h |
| 6 · 60 h |