LoadingLoadingLoadingLoadingMA Strategic Communication — a full postgraduate award in twelve months, same standard, compressed calendar.
Online only
A one-year bilingual master's in corporate and government communication — campaigns, media relations, crisis and measurement — practised across Arabic and English audiences. Arabic-strand language evidence required as stated on the programme page. Arab Leadership University delivers this award fully online across the Arab region. There is no campus. English is the administrative language of the award; Arabic-medium tracks require additional language evidence. Assessment is identity-checked. This is an academic Master's award; where a field has a licensing or registration route, that remains a matter for your professional body or regulator. You will work through the material as a practitioner-researcher: applied methods, real or anonymised cases, and a supervised capstone or dissertation as the final component. Faculty mark whether you noticed the constraints a slide deck usually hides.
The programme carries 30 credits across four assessed modules. Delivery is tuition-free aside from the examination fee. Transcripts use letter grades and a GPA scale consistent with Arab Leadership University awards. No professional-body logo is used in marketing to imply endorsement.
Study online
Every programme can be completed fully online with zero tuition fees — study from anywhere in the world.
| Code | Course | Credits |
|---|---|---|
| ALX70301 | Marketing Strategy & Value Creation Marketing Strategy & Value Creation — assessed module on the MA Strategic Communication (Arabic–English) (1 Year) pathway.
| 3 |
| ALX70302 | Consumer Behaviour & Decision Psychology Consumer Behaviour & Decision Psychology — assessed module on the MA Strategic Communication (Arabic–English) (1 Year) pathway.
| 3 |
| ALX70303 | Brand Equity, Architecture & Positioning Brand Equity, Architecture & Positioning — assessed module on the MA Strategic Communication (Arabic–English) (1 Year) pathway.
| 3 |
| ALX70304 | Marketing Research & Insight Methods Marketing Research & Insight Methods — assessed module on the MA Strategic Communication (Arabic–English) (1 Year) pathway.
| 3 |
| Code | Course | Credits |
|---|---|---|
| ALX70305 | Digital Marketing, Content & Platform Growth Digital Marketing, Content & Platform Growth — assessed module on the MA Strategic Communication (Arabic–English) (1 Year) pathway.
| 3 |
| ALX70306 | Integrated Marketing Communications & Media Integrated Marketing Communications & Media — assessed module on the MA Strategic Communication (Arabic–English) (1 Year) pathway.
| 3 |
| ALX70307 | Pricing, Revenue & Product Marketing Pricing, Revenue & Product Marketing — assessed module on the MA Strategic Communication (Arabic–English) (1 Year) pathway.
| 3 |
| ALX70308 | Marketing Analytics, Attribution & Experimentation Marketing Analytics, Attribution & Experimentation — assessed module on the MA Strategic Communication (Arabic–English) (1 Year) pathway.
| 3 |
| Code | Course | Credits |
|---|---|---|
| ALX70309 | Brand Leadership, Reputation & Crisis Brand Leadership, Reputation & Crisis — assessed module on the MA Strategic Communication (Arabic–English) (1 Year) pathway.
| 3 |
| ALX70310 | Customer & Digital Transformation Customer & Digital Transformation — assessed module on the MA Strategic Communication (Arabic–English) (1 Year) pathway.
| 3 |
| ALX70311 | Sustainable & Inclusive Marketing Sustainable & Inclusive Marketing — assessed module on the MA Strategic Communication (Arabic–English) (1 Year) pathway.
| 3 |
| ALX70312 | Marketing Technology & Automation Marketing Technology & Automation — assessed module on the MA Strategic Communication (Arabic–English) (1 Year) pathway.
| 3 |
| Code | Course | Credits |
|---|---|---|
| ALX70313 | Research Design for Marketing Research Design for Marketing — assessed module on the MA Strategic Communication (Arabic–English) (1 Year) pathway.
| 3 |
| ALX70314 | Writing for the C-Suite Writing for the C-Suite — assessed module on the MA Strategic Communication (Arabic–English) (1 Year) pathway.
| 3 |
| ALX70315 | Marketing Capstone Project Marketing Capstone Project — assessed module on the MA Strategic Communication (Arabic–English) (1 Year) pathway.
| 3 |
| ALX70316 | Capstone Defence Capstone Defence — assessed module on the MA Strategic Communication (Arabic–English) (1 Year) pathway.
| 3 |
Modules are assessed through a published mix of coursework, applied projects, and examinations. Exam windows are announced in advance so students in other time zones are not forced into overnight sittings. Alternative arrangements are available where documented.
The published duration is 12 months. Teaching language: English and Arabic (bilingual assessment; academic Arabic required for AR-medium tracks). Actual time-to-complete depends on mode and any recognised prior learning.
This is a fully online award. You study from your country. No student visa and no campus relocation are required.
Degree tuition for this award is published as £0 / tuition-free on the online pathway. Examination or administrative fees may apply at checkout — never an annual tuition invoice. Check the Fees page for any extras.
Requirements are grouped on this page (academic, English, documents). Equivalent qualifications are considered. English may be waived after prior English-medium study.
Assessment is typically a mix of coursework, projects, and examinations. Doctoral awards include a thesis or dissertation and an oral examination. Details sit in the programme specification and module outlines.
Recognition of the award for local employment, professional licence, or ministry attestation is decided by your employer or regulator. Arab Leadership University publishes verification pages for certificates. We do not claim automatic equivalence in every country.
Start an application on this website. Progress is saved from the first step. Admissions: admissions@aleaderuni.com.
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