LoadingLoadingLoadingLoadingMaster SEO, social, analytics, and campaign strategy in one term
Online only
Digital marketing evolves faster than any textbook can track. This graduate certificate delivers current, practitioner-led training in search engine optimisation, paid social advertising, email automation, and marketing analytics. Each module includes a live campaign you run for a real small business or NGO client. Upon completion, you may transfer credits toward the ALU MBA or MSc programmes.
You will run a live campaign for a small business or NGO client with budget accountability. GA4, Search Console, and Meta Ads Manager are taught with current platform interfaces. Credits may transfer toward the ALU MBA or MSc programmes.
Faculty spotlight
Agency founder Sofia Ramirez teaches paid media; Dr. Marcus Chen covers analytics storytelling for executives.
Study online
Tuition is free. Examinations are free. There is no exam fee. Study from anywhere in the world.
| Code | Course | Credits · hours |
|---|---|---|
| DM401 | Digital Marketing Strategy & Planning Digital Marketing Strategy & Planning — core module covering foundational concepts, applied practice, and formal assessment on this degree pathway.
| 3 · 30 h |
| DM402 | Search Engine Optimisation & Content Search Engine Optimisation & Content — core module covering foundational concepts, applied practice, and formal assessment on this degree pathway.
| 3 · 30 h |
| DM403 | Paid Media & Social Advertising Paid Media & Social Advertising — core module covering foundational concepts, applied practice, and formal assessment on this degree pathway.
| 3 · 30 h |
| DM404 | Marketing Analytics & Conversion Optimisation Marketing Analytics & Conversion Optimisation — core module covering foundational concepts, applied practice, and formal assessment on this degree pathway.
| 3 · 30 h |
| DM405 | Digital Marketing Capstone Campaign Digital Marketing Capstone Campaign — core module covering foundational concepts, applied practice, and formal assessment on this degree pathway.
| 3 · 30 h |
Modules are assessed through a published mix of coursework, applied projects, and examinations. Exam windows are announced in advance so students in other time zones are not forced into overnight sittings. Alternative arrangements are available where documented.
The published duration is 9 months. Teaching language: English. Actual time-to-complete depends on mode and any recognised prior learning.
This is a fully online award. You study from your country. No student visa and no campus relocation are required.
Degree tuition for this award is published as £0 / tuition-free on the online pathway. Examination or administrative fees may apply at checkout — never an annual tuition invoice. Check the Fees page for any extras.
Requirements are grouped on this page (academic, English, documents). Equivalent qualifications are considered. English may be waived after prior English-medium study.
Assessment is typically a mix of coursework, projects, and examinations. Doctoral awards include a thesis or dissertation and an oral examination. Details sit in the programme specification and module outlines.
Recognition of the award for local employment, professional licence, or ministry attestation is decided by your employer or regulator. Arab Leadership University publishes verification pages for certificates. We do not claim automatic equivalence in every country.
Start an application on this website. Progress is saved from the first step. Admissions: admissions@aleaderuni.com.
Recognised & Accredited
