LoadingLoadingLoadingLoadingBrand strategy, digital media, and persuasive storytelling
Online only
Marketing & Communications blends creativity with analytical rigour. You will develop brand strategies, plan integrated campaigns, and measure performance across digital channels. Campus agency projects pair student teams with local businesses; Adobe and analytics tool workshops build practical skills. Modules cover consumer psychology, public relations, content strategy, and marketing law.
The ALU Creative Studio offers podcast booths, video editing suites, and campaign critique sessions.
Faculty spotlight
Dr. Laura Finch leads Digital Marketing; Professor Marco Silva researches cross-cultural brand narratives.
Study online
Tuition is free. Examinations are free. There is no exam fee. Study from anywhere in the world.
| Code | Course | Credits · hours |
|---|---|---|
| MKT101 | Principles of Modern Marketing Principles of Modern Marketing — core module covering foundational concepts, applied practice, and formal assessment on this degree pathway.
| 20 |
| MKT102 | Consumer Behaviour & Psychology Consumer Behaviour & Psychology — core module covering foundational concepts, applied practice, and formal assessment on this degree pathway.
| 20 |
| MKT103 | Media & Communications Landscape Media & Communications Landscape — core module covering foundational concepts, applied practice, and formal assessment on this degree pathway.
| 20 |
| MKT104 | Design Thinking & Creative Strategy Design Thinking & Creative Strategy — core module covering foundational concepts, applied practice, and formal assessment on this degree pathway.
| 20 |
| MKT105 | Marketing Environment & Economics Marketing Environment & Economics — core module covering foundational concepts, applied practice, and formal assessment on this degree pathway.
| 20 |
| MKT106 | Digital Marketing & Social Media Foundations Digital Marketing & Social Media Foundations — core module covering foundational concepts, applied practice, and formal assessment on this degree pathway.
| 20 |
| Code | Course | Credits · hours |
|---|---|---|
| MKT201 | Strategic Brand Management Strategic Brand Management — core module covering foundational concepts, applied practice, and formal assessment on this degree pathway.
| 20 |
| MKT202 | Digital Marketing, SEO & Content Strategy Digital Marketing, SEO & Content Strategy — core module covering foundational concepts, applied practice, and formal assessment on this degree pathway.
|
| Code | Course | Credits · hours |
|---|---|---|
| MKT301 | Integrated Marketing Campaigns Integrated Marketing Campaigns — core module covering foundational concepts, applied practice, and formal assessment on this degree pathway.
| 20 |
| MKT302 | Global Marketing Strategy Global Marketing Strategy — core module covering foundational concepts, applied practice, and formal assessment on this degree pathway.
|
Modules are assessed through a published mix of coursework, applied projects, and examinations. Exam windows are announced in advance so students in other time zones are not forced into overnight sittings. Alternative arrangements are available where documented.
The published duration is 3 years full-time. Teaching language: English. Actual time-to-complete depends on mode and any recognised prior learning.
This is a fully online award. You study from your country. No student visa and no campus relocation are required.
Degree tuition for this award is published as £0 / tuition-free on the online pathway. Examination or administrative fees may apply at checkout — never an annual tuition invoice. Check the Fees page for any extras.
Requirements are grouped on this page (academic, English, documents). Equivalent qualifications are considered. English may be waived after prior English-medium study.
Assessment is typically a mix of coursework, projects, and examinations. Doctoral awards include a thesis or dissertation and an oral examination. Details sit in the programme specification and module outlines.
Recognition of the award for local employment, professional licence, or ministry attestation is decided by your employer or regulator. Arab Leadership University publishes verification pages for certificates. We do not claim automatic equivalence in every country.
Start an application on this website. Progress is saved from the first step. Admissions: admissions@aleaderuni.com.
Recognised & Accredited
| 20 |
| MKT203 | Public Relations & Corporate Communications Public Relations & Corporate Communications — core module covering foundational concepts, applied practice, and formal assessment on this degree pathway.
| 20 |
| MKT204 | Marketing Research & Consumer Insights Marketing Research & Consumer Insights — core module covering foundational concepts, applied practice, and formal assessment on this degree pathway.
| 20 |
| MKT205 | Marketing Analytics & Performance Metrics Marketing Analytics & Performance Metrics — core module covering foundational concepts, applied practice, and formal assessment on this degree pathway.
| 20 |
| MKT206 | Omnichannel Retailing & Customer Experience Omnichannel Retailing & Customer Experience — core module covering foundational concepts, applied practice, and formal assessment on this degree pathway.
| 20 |
| 20 |
| MKT303 | Sustainable & Ethical Marketing Sustainable & Ethical Marketing — core module covering foundational concepts, applied practice, and formal assessment on this degree pathway.
| 20 |
| MKT304 | Crisis Communications & Media Management Crisis Communications & Media Management — core module covering foundational concepts, applied practice, and formal assessment on this degree pathway.
| 20 |
| MKT305 | Marketing Agency Capstone & Dissertation Marketing Agency Capstone & Dissertation — core module covering foundational concepts, applied practice, and formal assessment on this degree pathway.
| 40 |